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Moorhuhn (distributed as Crazy Chicken in English speaking countries) is a German casual game franchise for PCs and the Nintendo DS. It consists of more than 30 games, the first of which  a shoot 'em up  was Germanys most popular computer game in the early 2000s.The game now distributed as Die Original Moorhuhn Jagd was developed by the Dutch Witan studios and the Art Department advertising agency as an advertisement for Johnnie Walker whisky in 1999. Imitating the Glorious Twelfth, the games objective was to shoot down, through a point and click interface, as many cartoonish swamp chickens ,German: Moorhuhner; literally moorhens, i.e. willow grouses as possible in 90 seconds.The game was originally not intended for distribution, but was made available to play on laptops in bars by promoters dressed up as hunters. It was soon illicitly copied, however, and became widely available for download on private websites. The publishers initial irritation at this subsided after the game received favourable mentions in popular media and demand for it grew. From 2000 onwards the game was officially made available for download by Art Department. It became wildly popular in German speaking Europe, to the point of being denounced in the media as a threat to the bottom line of businesses, on account of the number of hours wasted by employees playing the game.